01Introduction
HERRERA LEILÕES (legal name HERRERA LEILÕES LTDA, Tax ID 22.489.549/0001-24) takes your privacy seriously. We build apps, SaaS, and digital products to solve real problems — and that includes handling your data with care and transparency.
This Policy explains what personal data we collect, why we collect it, how we use it, and what your rights are when you browse our site, purchase our services, or use our apps. By using our products, you agree to the practices described here.
02Data we collect
We collect only the data needed to deliver a good experience. It falls into three groups:
- Data you provide: name, email, phone, and other information submitted through contact, signup, or purchase forms.
- Usage data: pages visited, in-app interactions, preferences, and browsing behavior, collected to improve our products.
- Technical data: IP address, device type, browser, operating system, and anonymous identifiers collected automatically.
We do not collect sensitive data (such as racial origin, religious belief, or health data) unless strictly necessary and with your explicit authorization.
03How we use your data
We process your personal data for clear and legitimate purposes:
- Provide, maintain, and improve our apps, SaaS, and digital products.
- Process purchases, payments, and delivery of digital products.
- Respond to contacts, questions, and support requests.
- Send communications about products, updates, and news — always with an opt-out option.
- Comply with legal, regulatory, and fraud-prevention obligations.
04Legal bases for processing
Every data processing activity is supported by a legal basis under applicable law, according to its purpose:
- Performance of a contract: when data is needed to deliver a product or service you purchased.
- Consent: when you expressly authorize it, such as receiving marketing communications.
- Legitimate interest: to improve products and ensure security, always respecting your rights and expectations.
- Legal obligation: when the law requires retention or processing of certain data.
05Data sharing
We do not sell your personal data. We share information only when necessary and with partners that follow compatible protection standards:
- Technology providers: hosting, cloud infrastructure, and analytics tools.
- Payment processors: platforms that enable secure transactions.
- Authorities: when required by law, court order, or competent authority.
06Cookies and similar technologies
We use cookies to remember your preferences, understand how you use our products, and improve your experience. They may be:
- Essential: required for the site to function.
- Performance: help us measure and optimize usage.
- Marketing: personalize content and ads.
You can manage or disable cookies in your browser settings at any time. Some features may not work properly without them.
07Storage and retention
We keep your data only for as long as needed to fulfill the purposes in this Policy or applicable legal obligations. When data is no longer needed, it is securely deleted or anonymized.
08Information security
We adopt technical and organizational measures — such as encryption, access control, and monitoring — to protect your data against unauthorized access, loss, or misuse. Still, no system is 100% infallible, and we commit to reporting relevant incidents as required by law.
09Your rights
Data protection law gives you control over your personal data. At any time, you may request:
To exercise any of these rights, reach out through the channels listed at the end of this Policy.
10Children's privacy
Our general-audience products are intended for those 18 and older. Apps aimed at children, such as the Bible-themed drawing app, are designed for use under the supervision and consent of parents or guardians. We do not knowingly collect data from minors without that authorization. If you spot such a case, contact us so we can arrange removal.
11International transfers
Since we serve customers in over 20 countries, some data may be processed or stored outside Brazil by our technology providers. In these cases, we adopt adequate safeguards to ensure your data stays protected to applicable standards.
12Changes to this Policy
We may update this Policy periodically to reflect changes in our services or in the law. The date of the last revision will always appear at the top. We recommend revisiting it regularly. Significant changes will be communicated through appropriate channels.
13Get in touch
Questions about this Policy or want to exercise your rights? The data protection officer (DPO) at HERRERA LEILÕES is available: